FREE RESOURCE
FREE RESOURCE
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Anniversary of Giving
Anniversary of Giving
A Creative Touchpoint Opportunity
A Creative Touchpoint Opportunity
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This touchpoint is designed to celebrate an annual donor's anniversary of giving.
This touchpoint is designed to celebrate an annual donor's anniversary of giving.
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What’s inside this resource:
What’s inside this resource:
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A clear overview of the strategy
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Timing guidance (including how to navigate EOY pauses)
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Step-by-step implementation instructions
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CRM tracking recommendations
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Ask strategy considerations
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Adaptations for incomplete data or donor preferences
Multiple sample card messages
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Two full anniversary ask letter templates
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