FREE RESOURCE
FREE RESOURCE
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End of Year Echo Ask Guide
End of Year Echo Ask Guide
A simple, proven touchpoint that helps donors reconnect and give before December 31st
A simple, proven touchpoint that helps donors reconnect and give before December 31st
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Some donors fully intend to give before year-end but never quite get there. Schedules get busy. Letters get stacked on the counter. Time slips.
Some donors fully intend to give before year-end but never quite get there. Schedules get busy. Letters get stacked on the counter. Time slips.
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What's inside:
What's inside:
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A clear explanation of what the Echo Ask is and why it works
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Timeline and preparation guidance for sending your letters
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Instructions for crafting your soft follow-up message
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Tips for including giving history and a personal PS
Sample letters you can adapt for your own organization
Tracking suggestions to help you log and follow up on every touchpoint
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