FREE WEBINAR
FREE WEBINAR
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Bridge Building from Direct Mail to Mids to Majors
Bridge Building from Direct Mail to Mids to Majors
Creating Momentum — and Magic — in the Middle of Your Pipeline
Creating Momentum — and Magic — in the Middle of Your Pipeline
Thursday, June 11th, 2026 at 2pm ET / 11am PT
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Somewhere between direct mail and major gifts sits one of the most powerful and most misunderstood parts of the fundraising pipeline:
Midlevel donors.
These are donors who have already raised their hands with generous support. But without the right strategy, collaboration, and systems, they can easily stall out between teams.
This webinar is all about fixing that.
Join Lisa Robertson and Kara Ansotegui of FourPoints Collective, along with our friend and special guest Val Vierengel, Director of Midlevel Giving at the National Audubon Society, for a practical conversation about the magic that happens when direct mail midlevel and relationship-based midlevel work together.
Whether you’re a direct response pro trying to keep generous donors from slipping through the cracks, a relational midlevel fundraiser building donor connection, a major gifts officer looking for a stronger pipeline, or a leader working to make the pipeline flow seamlessly, you’ll leave with actionable strategies, fresh inspiration, and a renewed sense of what’s possible when we treat the middle of the pipeline as a place of momentum.
Midlevel donors.
These are donors who have already raised their hands with generous support. But without the right strategy, collaboration, and systems, they can easily stall out between teams.
This webinar is all about fixing that.
Join Lisa Robertson and Kara Ansotegui of FourPoints Collective, along with our friend and special guest Val Vierengel, Director of Midlevel Giving at the National Audubon Society, for a practical conversation about the magic that happens when direct mail midlevel and relationship-based midlevel work together.
Whether you’re a direct response pro trying to keep generous donors from slipping through the cracks, a relational midlevel fundraiser building donor connection, a major gifts officer looking for a stronger pipeline, or a leader working to make the pipeline flow seamlessly, you’ll leave with actionable strategies, fresh inspiration, and a renewed sense of what’s possible when we treat the middle of the pipeline as a place of momentum.
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Inside this webinar, you'll learn how to:
Inside this webinar, you'll learn how to:
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Understand the difference between Direct Mail Midlevel and Relationship-Based Midlevel
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Build simple systems that move donors forward
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Create partnership between direct mail and midlevel teams
Take the ego out of "crediting" issues
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Presented by:
Presented by:
Co-Founder
Kara Ansotegui
Kara Ansotegui
Kara is a lifelong believer that fundraising should feel joyful, not stressful. She specializes in building and scaling mid-level fundraising teams, and previously led a team at American Cancer Society to raise nearly $9 M on a $7.6 M goal, using strategic leadership, collaboration, and a donor-first mindset. At FourPoints Collective, she’s committed to empowering fundraisers at every level to approach their work with confidence, clarity, and heart.
Director of Mid-Level Giving at the National Audubon Society
Valerie Vierengel
Valerie Vierengel
Valerie Vierengel is a direct response fundraiser passionate about building donor relationships that last. As Director of Mid-Level Giving at the National Audubon Society, she leads the Great Egret Society, engaging thousands of supporters who give between $500 and $10,000 annually. Valerie has helped grow programs at the ASPCA, amfAR, and several national nonprofits on the agency side. A past president of the Direct Marketing Fundraisers Association, she’s known for her practical, data-informed approach and her belief that thoughtful stewardship and authentic communication drive long-term donor loyalty.
Co-Founder
Lisa Robertson
Lisa Robertson
Lisa stepped into fundraising and stayed because it blends her passions for teaching, clear communication, and helping others succeed. Before co-founding FourPoints Collective, she guided nonprofit teams to build effective fundraising programs—most recently as Interim Director of Development for organizations raising $5 M and $25 M. At FourPoints, she focuses on meeting people where they are, using data wisely, telling powerful stories, and building programs that bring joy, deepen impact, and drive results.
