Retention is the clearest early signal of where your fundraising is headed, and it comes down to two numbers. Tell us who you are, then upload a simple export (no donor names required & no data stored on our site). You’ll see your returning-donor retention and second-year conversion right away, scored against national benchmarks. If you like what you see, or want to know what to do about it, you can easily request our complimentary full assessment from the results page.
Two benchmarks. Two minutes. Zero donor names.
Two benchmarks. Two minutes. Zero donor names.
See how many donors stay, how many first-time donors return, and how your results compare to the benchmarks that matter most.
See how many donors stay, how many first-time donors return, and how your results compare to the benchmarks that matter most.
Your file will be used to generate your assessment. You won’t be asked to identify important data at this stage.
Here's How It Works
Here's How It Works
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Tell us who you are. Pop in your details so we can send your results and the occasional helpful reminder of where to find the link.
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Upload your donor data. A quick CSV or Excel export, read right in your browser and never stored.
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See your numbers. Your retention snapshot appears instantly, benchmarked and ready to share.
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Go deeper (optional). Want our take - and a plan for what to do next? Request your free full assessment in one click. We’ll already have your contact information; you'll be asked to provide a few key details to help us learn more.
Need help pulling the data? Download our template and map your export fields to the requested columns before uploading.
